Make a Brilliant Choice!

  • Diamonds for Dummies! .. with Personalized Service -  One-on-one consultation.  Enjoy a relaxed shopping experience knowing you have the advice of a diamond expert to guide you in making the right decision.

  • Low Price / Excellent Quality - whatever your budget, you will feel confident in knowing you will receive the highest quality at the lowest price.

  • Overnight Delivery - convenient overnight delivery, fully insured to your door. 

  • Paperwork - insurance appraisal included with every purchase over $1000 and periodic updates available by request for only $15.   The details of your purchase, including gem information, manufacturer, finger size, etc. is maintained and backed up in our database for easy retrieval.   

  • Maintenance and sizing - two full-time bench jewelers on staff.                                                                      

  • Insurance replacement - should you suffer loss or damage, we work with your insurance company to ensure your jewelry is replaced or repaired to your satisfaction.