Custom creations, bands and sets
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Weddings and Special Occasions
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How to shop for Diamonds
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Bridal sets
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Engagement Rings
engagement rings
Wedding Rings
wedding rings
Diamond Earrings
earrings
Pendants & Necklaces
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Welcome to A Brilliant Choice!  We are known for our expertise in buying, selling diamonds and fine jewelry. In business since 1994, we have thousands of clients across the country.  Our exclusive partnership with Executive Merchandising Services has enabled each customer to utilize their combined purchasing power to obtain the guaranteed lowest price on the finest jewelry and diamonds.  These are not discount diamonds but beautiful, high quality diamonds available to you at discount prices!