“Quality is never an accident.  It is always the result of:  high intent, sincere effort, intelligent direction and skillful execution; it represents the choice of many alternatives.”  --William A.Foster

Brilliant Choice is owned and operated by Nancy Crawford .  We are known for our expertise in buying, selling diamonds and fine jewelry.  We have been in business since 1994 and have thousands of clients in the Kansas City area and all across the country.  We bring to you the finest diamonds (and jewelry) at the guaranteed lowest prices available.  Come see what our customers already know -- we are committed to quality at excellent prices!  Be sure to view our testimonials!

OUR MISSION is to assist you in making a "brilliant" decision.  Brilliant Choice diamonds are selected directly from the cutter with the best cut and finish according to GIA standards, regardless of the size or price of your diamond selection.  Each diamond over .50 carat weight is certified by GIA or AGS and will come with a grading report. 

We insist on the GIA or AGSL certifications to independently and impartially describe  the distinct quality characteristics of your diamond.  These grading reports guarantee the cut, color and clarity of your diamond.  Don't be fooled by other types of reports or appraisals.  GIA and AGS laboratory certified are among the most respected and most consistent grading labs in the industry.

While we work together to find your perfect diamond you will be provided with diamond education.  You will know what to look for in a beautiful diamond, and what to avoid when making a diamond purchase.   We want to help you find the right diamond at the best price.

Brilliant Choice combines your specifications with the eye of a diamond expert to search worldwide for your diamond.  We will listen to your needs and work with you individually to locate the perfect diamond.  Next, we help you select the perfect setting to highlight your beautiful diamond.  We carry thousands of ring designs, several designer lines, and if we don’t have exactly what you want, we will design and manufacture the ring for you!   Our rings are available in 14K, 18K, and platinum.

A perfectly cut round brilliant diamond that was set in a platinum tiffany style ring and presented to a very lucky lady at Christmas time!