OUR MISSION is to assist you in making a "brilliant" decision. Each 'center' diamond is selected directly from the cutter with the best cut and finish according to GIA standards, regardless of the size or price of your diamond selection. We believe the focus of your purchase should be the center diamond. Therefore, each center diamond weighing at least .50 carats is graded by the GIA Gemological Trade Laboratory or the American Gemological Society Laboratory and will come with an independent grading report.
We insist on the GIA or AGS grading laboratories to independently and impartially describe the distinct quality characteristics of your diamond. These grading reports guarantee the cut, color and clarity of your diamond. Don't be misled by other types of reports or appraisals, especially those that claim high values with big discounts. GIA and AGS are among the most respected and most consistent grading labs in the industry.
We not only work together to find your perfect diamond, we also provide you with diamond education. You will know what to look for in a beautiful diamond, and what to avoid when making a diamond purchase. We willl help you find the right diamond at the best price.
Choice combines your specifications with the eye of a diamond expert to
search worldwide for your diamond. We will listen to your needs and
work with you individually to locate the perfect diamond. Next, we
help you select the perfect setting to highlight your beautiful diamond.
We carry thousands of ring designs, several designer lines, and if we
don’t have exactly what you want, we will create the perfect ring for you! Many of our rings are available in 14K, 18K, platinum and palladium.
Nancy Crawford, GIA Diamonds Graduate
Nancy is your personal assistant for fine jewelry. Since 1994, she has assisted over 5000 customers looking for a perfect diamond engagement ring or that special gift for one of lifetime's memorable occasions.